Posted in Video Marketing

Video as the key to content strategy on Facebook

Last week on Wednesday, Facebook announced its plans to make amendments to its news feed algorithms so that it will more preferably promote content posted by friends and family rather than the publishers. The company said that the content posted by the publishers will less prominently appear on the news feed, resulting in ‘significantly less traffic’ for them. Inevitably, a matter of concern for publishers and content marketers.

Looking upon the Facebook share data and trends over last year, a baseline is established to review future numbers and upcoming trends.

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On reviewing 25M of Facebook post, published by 10,000 publishers. Results were really surprising and would make marketers to rethink their strategy.

There has been a small increase in average shares of posts by the top 10,000 publishers. The relevance of referral traffic can be seen in research from parse.ly, a digital publishing analytics company, it shows more than 40 percent of referral traffic to news sites comes from Facebook. Referral links are clearly less in trend, lower share per post over time. Photo posts were doing well till January but there has been a significant fall in the average shares per post over the last 5 months.

Video format is driving significantly higher shares on Facebook. There has been an exponential growth in the average shares per video post. Average shares have doubled since last august resulting in the doubled output. This may be due to Facebook’s focus on videos and auto playing feature. This makes a clear cut statement of how well video posts are working on Facebook.

“We’re in early stages of the growth of video content on the Facebook platform and it’s obvious that Facebook is giving video a boost through its algorithm. Now it’s time to take advantage and leverage to its potential” says Julia bramble, a Facebook adviser and expert.

Ian Cleary, CEO of Razorsocial believes that we are still in the early days of video growth.

Video is a profoundly important format of content because of the brisk connection it builds with the viewer. Video can be considered as the best of practices to educate, inspire, challenge or entertain. However, its virality doesn’t provide any indication towards skipping one of the major aspects of offering an outstanding content which is the major source to curate the apt connect with the audience.

If you’re looking to increase Facebook traffic, or at least to maintain shares after the forthcoming changes, the research data indicates you need to work upon video content. Top publishers have already increasing their Facebook output. What is your video strategy?

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Posted in PR & Advocacy

Why start-ups need PR agencies

When you are working on your start-up, there are never ending confusions and doubts regarding a lot of affairs. And among them, the most common question is ‘does my start-up need to hire a PR Firm’
When you will Google this, you are going to get a mix bag of responses, mostly would be ending with ‘no’.
You will even think that hiring a Public Relations on a former footing will be a complete waste of resources. Moreover a prevailing dilemma could be “why to entrust a third party for your start-up’s reputation when your concepts of self- sufficiency stand reigning in your functionality”.

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Well it’s high time to break this myth.

As start-ups are booming in the market, the competition has raised to another level.  And if you are thinking to handle a business with no professional PR management, it’s doubtful that you will have a long lasting grip in the key markets and key industries because at some point of time professional intervention is required.

The importance of professional PR for start-ups:- The B.O.A.T principle
This principle lays out four key areas where a start-up need help of PR companies:-

  • Establishing BRAND presence
    For a start-up in this competitive economy , it is a very difficult task to establish your own presence across social media and the key demographics .It can also be hard for your start-up to establish a power and dominance in a specific industry without the help of a professional public representative.
    When you hire a PR agency, the agency with their rigorous social media campaigns, their vast networks in media helps you to propagate your voice and come out as a strong and influential brand.
  • OPTIMIZATION of organic and inorganic marketing
    When you are promoting your brand on various platforms, it seems easy to market via the paid options but it takes an expert to make sure that these advertisements are reaching the right audience. A PR agency makes sure that with the right blend of organic (i.e. natural/ non paid growth) and inorganic ( growth via paid advertisement) your messages reach as may ears as possible without spending even a single extra buck.
  • Generating Product AWARENESS
    The biggest hurdle your start-up can face is to increase sale after reaching a particular number. This is usually the reason of public being unaware of your product. PR agencies work with the moto of generating product awareness and this job does not stop till the market reach a saturation point.
  • Saving TIME
    Every start-up initially starts off with a small team and this team is usually product driven. Now everything comes down to a single question “would you rather be spending your time developing your product and running a company or spend time managing your Facebook account?”

Why BRAND MOMMY?

We at Brand Mommy understand a start-ups concern. With our vast networks, more than capable teams and expert public representatives, we offer start-ups a value for deal and focus upon representing and marketing you in such a manner that it grabs everyone’s eye balls and establishes your voice in the most competitive environments.