Posted in Content Marketing

Content Marketing: The new player in the global marketing sphere

In today’s world that is globally connected and social-media driven, anyone does not stop to pay attention to adverts that are sponsored or fabricated. Television viewers skip commercials, magazine readers flip the pages and do not click on banner ads while surfing the internet. But they actively seek out information about latest goods and services and solutions to their problems with the use of these. But without TV, magazines and online advertisements, how do people get the information and answers they need? How do companies inform the audiences about their products? The answer to all of these is content marketing.

This comprises of constructing complimentary material like articles, videos, reviews, blogs, guides, tweets, e-books, and emails to inform, entertain and educate people. The aim is the same in both forms of marketing: to increase leads, traffic, and sales.  What it does is that it brings in people instead of broadcasting a message to them.

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What happens if you choose the route of Content-based Marketing?

Marketing revolves around narrating a story to grab an audience’s imagination and motivate them to act. The more fascinating the story sounds, the more likely listeners will accept it. The traditional method of marketing uses television, radio and print advertisements. Here is how Content marketing and Traditional marketing are different from each other.
Rather than pitching a product, content is continuously published to subtly influence the purchasing decisions of the audience and provide solutions to their problems. Content-based marketing runs on the principle that people believe in editorials more than advertisements.
Traditional marketing, on the other hand, does not completely utilize the potential of internet and sticks to old school ways like billboards, flyers, newspaper ads, prime time TV commercial slots etc. Though still indispensable, traditional marketing is losing its shares to the newer content marketing tactics today.

And why should you use this technique?
We can draw a list of benefits of using content because there are so many, but for now, let’s discuss a few of them. Content remains in the circulation for a longer period of time and is usually not removed from anywhere; whereas, once you stop paying for an advertising campaign it vanishes. What are you more likely to share? A moisturizer’s advertisement OR a fashion blog post that tells you “7 mind blowing ways to use Vaseline”? The latter, we suppose. This is how the audience for your content increases. Content is a one-size-fits-all approach to marketing and is applicable in the case of almost every product and is engaging, opposed to traditional adverts which are a turn-off.

Final Verdict
With all the noise that thousands of websites are making online, your tune should mesmerize and capture, then enrapture and encourage, and convincingly score. Does that overwhelm you? Certainly, does. Because producing great content is not easy. That’s why BrandMommy strives to produce awesome content for everything and everyone. Join us and Stay tuned to learn more marketing moves like these.

Posted in Influencer Marketing

How Influencer Marketing Can Help Your BRAND?

Influencer marketing, as the name depicts aptly, is the smart strategy of marketing your brand’s intention via impactful individuals. Basically influencer marketing happens when you market your products and services by looking for, identifying, and engaging with influencers, who are the new generation brand up lifters. There’s a rising trend of brands making use of influencer marketing simply because of the quick and powerful results it generates. When you engage with influencers they raise awareness and encourage action among the audience in their network. Your online presence gets amplified, and you even encounter astonishing results.

Let’s talk about why Influencer marketing is getting so much hype in today’s marketing industry and how your brand can scoop up some of its glory.

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Influencer marketing is gaining a lot of traction because of the following:

People value influencers for their authenticity, as their endorsement matters to them and this shall help your brand increase its human element and goodwill on the wider market base. It’s the impact of the influencer that allows their fan base to trust your product. At times, people trust recommendations from third-party sources even more than the brand itself. And with the help of the right influencer you can have a good rapport among people making it easy for you to propagate your brand and products.

The main reason your brand should focus on influencer marketing is that, it is an effective way by which you can reach a wider audience. You can use an influencer’s extensive social reach and fan base to promote your product and generate brand awareness without being directly involved in its promotion.

Influencer marketing
plays on the psyche of people wanting to follow impactful individuals. So let’s say that you pay a social media celebrity to tweet about your restaurant, you can expect at least twenty percent of his/ her native fans flooding your restaurant in respect of the viral effect created by the celebrity talking about your brand. Thus when you market your product via an organic influencer it pays off exponentially.

Social Media Influencers
are the new celebrities of the age of Internet. One easy way for your brand to take off to a new destination is letting those talk about you, whom others talk about! For instance if you try to pitch your brand directly to the customers, chances are less likely for people to trust you because you are new to them, but think of a scenario where an individual who has already captured the attention space of many saying positive things about your brand or your product, well this sounds like a deal! Thus when an influencer tweets, posts or mentions you a few times or more, it automatically creates a domino effect on the people who are already following them and hence creating a loyal customer base for you.

The thing that lands on the alternate dimension that the internet is, it can get big really quick and at the same time its stays here forever. The outbreak of internet has enabled the reach of communication on a mass platform. You take your word out from the right mouth and it explodes to masses with just one click. And when your words reach at a good hike, the results can be observed with the impulse reactions.

How fascinating it all sounds! Having an amplified audience, generating impulsive leads, creating viral business effect, but every activity requires a well-structured strategy. Brand mommy performs where effective results are desired. Embedding a range of the best influencers over social media, we provide best influencer outreach programs to enable your brand achieve desired objectives. To highlight your brand over the shining social media, connect with us!