Posted in SEO

5 stars of crude SEO!

In the most basic statements, SEO can be summarized as the set of activities undertaken to push the rankings of your presence on the list of the ever popular search engines. Well presuming that the readers of this article are fairly sound with the knowledge of what essentially search engine optimization does, I would like to discuss about five basic star pointers that make crude base to keep a nice track of your SEO activities.

Starting with the very basic but most important step is having a self-owned domain name and hosting. Now having your own domain name and hosting provides the benefit of being able to gain trust of people on your site and help you to showcase your uniqueness. Owning your own domain name and hosting makes you your own master and improves the chances of being in the eyes of google.

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After owning a domain name and hosting what you really need to craft is the presence of original problem solving content on your website. Originality is praised by all! Even google loves original content that provides relevant and appropriate searches. To gain attention and have a push on your google rankings, you really need to provide your readers with authentic write ups that solve the purpose of many. Solving problems backed by authenticity gives you more clicks on your URL and hence helps to improve your SERPs (search engine ranking positions).

Writing exceptional content matters but what helps more to increase your counters in google rankings is creating relevant backlinks. Infusing effective back-links from relevant sources help you provide a good boost in the rankings. Creating effective back-links helps google to have quick access to your content and hence results in better chances for your SEO activity.

Apart from the above three, which were more about creation of the website, one more thing that really helps to index your site better is installing a sitemap. The sitemap helps to guide through the complete structure of the site and provides the crawlers to fetch the information of the site more efficiently. The sitemap helps in building the ease of channel to the access points of the website and hence results in better indexing of the website.

Last pointer in my 5 star list of crude SEO understanding but definitely not the least is the interactive social media handles. Handle your social media accounts in the most interactive way because they are the regular chit chat points with your readers. Update your every new move or spread your existing ones through your handles because they help you to spread right and fast. And most importantly show your effective presence at every required channel as that increases your credibility readers and google as well.

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Posted in Digital Marketing

Digital Marketing buzzing the world

The present scenario of the market is ruled by digital marketing. Everyone wants to be on the top of the list. Once one has hit the digital platform, it is assumed they are all ready to take the flight soon. The current trend is to create a buzz and for that ruling the digital world is very important. The start-ups are gaining momentum at the present.

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BrandMommy being a digital marketing service provider itself believes deeply in the future of the same. With the government making India digital to the marketing strategies are all about creativity and brain works.  It helps in making a more friendly approach to poaching customers and the companies get a better response. The more it buzzes the longer it stays, is what this digital world believes in. Also, it is making a lot happen in the global marketing as well. With the help of  social media, it is quite successful.

Digital Marketing is letting people connect and use the digital platform to express themselves, hence, giving them an open space. This way more people get in touch, the right audience or consumer get the knowledge. So, basically, it is a win-win for all. It may be very technical as it should be. Nothing great comes easy as it is said usually. But it is very effective without any doubt. It touches so many mediums to get the desired results making everything functional and active all at once. This type of marketing requires a very clever team like we love to boast about ours, yes, like that. Proper strategy, analysis, content, and other resources that is required to make a good marketing especially the marketing gone digital now.  So, our message to all would be like, chose your team wisely, as only we deal with people nicely, BrandMommy is here to run the show.

Posted in Social Media Marketing

Social Media: The new age marketing platform

These days’ digital marketing experts are seeing a shift in the social media engagement patterns of major brands in India and other countries with brands now becoming more aware of their image and the kind of content they share. All the brands who have their presence on social media platforms like Facebook, Twitter, Instagram keep an eye on all the latest trends and viral news and are quick to share them on their handles, allowing audiences to feel a connection with them, showing them that brands are not just labels and trademarks, rather an entity that breathes and feels and has an opinion on things that matter just like all of us. While new brands use social media to build an image and educate consumers about the need of their products and services, established players use it to keep their bond with consumers intact and update themselves by actively taking user feedback and answering queries.

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The advantage to both kinds of brands, big and small alike is that they now have another platform to market themselves in a seamless manner where they unite with the voice of people and where influencers and satisfied users can share their experiences and encourage others to try you out. Also, dissatisfied consumers can provide feedback and get instant response to their queries which further increases credibility. This kind of marketing works as word of mouth as a third party is involved therefore it wins the confidence of the public. These new trends in social media have paved the way for Social Media Marketing making it an actual product that digital marketers are now training themselves in.

BrandMommy has worked on social media since the very beginning of Facebook and YouTube and has also observed social media trends on all major platforms. We have strategized the social media activities of our clients to increase their engagement and make them receive maximum response online with interactive content including blogs, reviews, explained videos, useful tips, information, catalogs and relationship building with followers. We can undoubtedly say that the future of marketing and brand building lies in social media and now is the right time to join the bandwagon to start actualizing your dream plans for your brands. What are your thoughts on using social media marketing for the benefit of your business? Share your thoughts with us and stay tuned!

Posted in Social Media Marketing

Can Social Media pose to be a boon for your marketing strategy?

The glittering power of social media has been a visible journey for one and for all. With the rising digital war among varied brands and in the ever continuing battle to rule the digital space, social media has always played the role of a knight in shining armor to protect the position of the companies. It has become a new separate world which has its own functioning and strategies that can make or take away the brand’s fame. Let us have a look at some pointers to understand that what essence social media can hold for a brand or a company.

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The Third World
With nearly 2.1 billion people having social media accounts, it is not only the largest platform to connect people but can also be categorized as a new world which has made the interaction and flow of information brisk and smooth. Channels like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, YouTube, etc have undoubtedly created a welcoming web like network that has interlinked all the corners of the world together. Brands can use such networks to spill out their words to the world with maximum ease, at minimum cost and to attain a widespread reach across boundaries.

Mobilization
It is not only about the platforms, but the support devises have also been the favoring elements towards the new gen communication space. With more than 1.65 billion active mobile social accounts, smart phones and wireless internet access have transformed the scenarios of businesses and provided not only quick but more mobilized usage of interaction and communication. People can sit at any corner and perform information exchange activities and can conduct not only social but business activities as well irrespective of national and international boundaries. Brands can have access to have information infusion pointers to capture a market which can be counted as a dream before the outbreak of the digital world.

Quick Spill
With the growing cut throat competition among businesses, the jars of marketing techniques have filled up to the brims. Every possible tactics is utilized by managers to stand out and give a splendid performance. Social Media takes a stance at the brim of the marketing jar and straws the marketing communication to the mouths of the customers. Providing the biggest connecting space to the globe, catering close to 1.7 billion active social media accounts, social media is a quick spill catalyst to present the best of it to the world.

Perfect Blend
The territory of social media encapsulates a perfect blend for all categories of digital audience. It provides a podium to mark the presence of varied target points. Brands operating the marketing strategies over social media enjoy the benefit of strategic and performing towards aiming a blend of diverse audience and provides a 360 degree vision for creating a brand image.

The virtual world has captured the major hooks of reality. Social media has not only been a catalyst to give thrust to modern day businesses but is also turning to be a necessity for businesses to uphold the brand image as well as operations. How tactfully the managers handle the social media tool define the further passage for the business in fact some of the modern day businesses run through social media only. Hence, devising pertinent understanding of social media and its strategies can pose to be a boon to the overall marketing function and provide new dimensions to the businesses.

Posted in Guerilla Marketing

Guerilla Marketing: Where Imagination Gets Wings

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To be a good marketing person, one has to be a little crazy, to be able to think ahead of time and believe in what they think. Guerilla marketers especially, have to conceive ideas that have never been done before, and that is why they are often called crazy. Guerilla Marketing is inspired by Guerilla warfare, where armed civilians used small unconventional tactics to battle the armed forces. Similarly, in Guerilla style marketing, marketers think of eccentric ideas which are usually:

  • Uncommon
  • Inexpensive
  • Engaging
  • Surprising
  • Memorable

With its onset in 1984 from Jay Conrad Levinson’s book ‘Guerilla Marketing’, this method has been successfully adopted by many brands worldwide, both big and small alike and many of them have set benchmarks in the history of marketing due to the exclusivity of these ideas. Let us put some light on few major factors that make Guerilla Marketing popular and effective.

  1. Cheap execution.
    Most tactics often used do not cost much, as compared to classic advertising where costs are often directly proportional to the reach of the advertisement. Urban spaces can be wisely used to accommodate the concepts.
  2. Something like never before.
    It does not matter if you don’t have a big budget because you have to have a big imagination that goes beyond the norms that everyone follows. Most successful campaigns attract people because it is something new that they have never seen before. Copying ideas does not work here easily.
  3. Word-of-mouth.
    Witnessing an unusual sight compels people to share it with others. It is the pride that comes with knowing something different that makes everyone excited about new things. This is where marketing wins with word-of-mouth by creating a trust and reliability factor.

Despite all the advantages, BrandMommy has observed that Guerilla Marketing can turn risky if not executed with care. It’s not merely a publicity stunt to cast a magic spell on audience; rather it has to be an act that triggers a feeling of excitement and familiarity among viewers. Messages can be misunderstood if too much is left to the imagination of people turning your campaign into a disaster. Therefore, complete care has to be taken with respect to the social mindsets and city laws in your area.
What’s your Guerilla Plan? Make sure to share it with us for some expert advice.

Posted in Uncategorized

No Shave November Begins

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With November starting today, the #NoShaveNovember campaign is in full swing with men all over the world excited to grow their beard for a whole month and giving up on grooming services like purchasing a razor or visiting the salon. But No Shave November is not only about growing hair and flaunting it, rather it hits many birds with one stone. This non-profit campaign aims at raising awareness about cancer where patients often lose their hair and it also acts as a fundraiser where the money saved by participants after giving up grooming is collected to support cancer prevention, research, and awareness. Started in 2009 by the members of Chicago land Hill family, this movement has raised $2 million to date. People from all over the world bring their pictures to view on social media with pride and celebrate the movement with custom merchandise, posters, parties and contests throughout the month.

Posted in Website Designing

Website Designing: Defining success in Modern times

Out of all the activities, people do each day, a majority of them somehow are dependent on the internet completely or partially. Communication, shopping, entertainment, learning, reservations and various other such daily tasks can be fulfilled within minutes using a smartphone or computer and the internet. All these activities which are completely different in nature have one thing in common – a website. A website can be a condensed and digitized form of anything: grocery store, a service brochure, an art exhibition, a doctor’s reception, a résumé, a shopping mall or whatever one wants it to be.

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Just as the look of a physical premise influences the customer’s decisions, similarly, the interface of a website determines the visitor’s decisions and that is why every business would like to make the best impression through their website. The key to making that lasting impression is through letting the visitor feast their eyes on the look of the website and serving them with a platter of meticulously placed content garnished with simple navigation. For creating this extravagant treat for your brand, what you need is an expert web developer who can create a responsive design loaded with features yet easily usable by any kind of user.

There are hundreds of websites talking about the same subjects and trying to sell the same products online but not all of them succeed and one of the biggest reason for this is their website. With all the information easily available about web designing, most people still ignore the importance of having a user-friendly and aesthetic website for their brands. It takes integrated effort from the sides of a web designer and a creative manager to build a fast, SEO friendly, de-cluttered website which effortlessly tells what you want to and distinguishes you from the rest of the market. A seamlessly mingling color scheme with subtle colors and appropriate graphics along with smart animations topped with an apt usage of custom fonts is the basic requirement of any website. Website designing, when done at BrandMommy, is the incarnation of the warmest and most welcoming invitation to audiences and consumers to your business with increased traffic and sales. Our web designing team is a bunch of creative minds with fountains of new ideas to bring into play. Keep returning to this space for more such scoops on digital marketing and tech.