Posted in Content Marketing

Content Marketing: The new player in the global marketing sphere

In today’s world that is globally connected and social-media driven, anyone does not stop to pay attention to adverts that are sponsored or fabricated. Television viewers skip commercials, magazine readers flip the pages and do not click on banner ads while surfing the internet. But they actively seek out information about latest goods and services and solutions to their problems with the use of these. But without TV, magazines and online advertisements, how do people get the information and answers they need? How do companies inform the audiences about their products? The answer to all of these is content marketing.

This comprises of constructing complimentary material like articles, videos, reviews, blogs, guides, tweets, e-books, and emails to inform, entertain and educate people. The aim is the same in both forms of marketing: to increase leads, traffic, and sales.  What it does is that it brings in people instead of broadcasting a message to them.

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What happens if you choose the route of Content-based Marketing?

Marketing revolves around narrating a story to grab an audience’s imagination and motivate them to act. The more fascinating the story sounds, the more likely listeners will accept it. The traditional method of marketing uses television, radio and print advertisements. Here is how Content marketing and Traditional marketing are different from each other.
Rather than pitching a product, content is continuously published to subtly influence the purchasing decisions of the audience and provide solutions to their problems. Content-based marketing runs on the principle that people believe in editorials more than advertisements.
Traditional marketing, on the other hand, does not completely utilize the potential of internet and sticks to old school ways like billboards, flyers, newspaper ads, prime time TV commercial slots etc. Though still indispensable, traditional marketing is losing its shares to the newer content marketing tactics today.

And why should you use this technique?
We can draw a list of benefits of using content because there are so many, but for now, let’s discuss a few of them. Content remains in the circulation for a longer period of time and is usually not removed from anywhere; whereas, once you stop paying for an advertising campaign it vanishes. What are you more likely to share? A moisturizer’s advertisement OR a fashion blog post that tells you “7 mind blowing ways to use Vaseline”? The latter, we suppose. This is how the audience for your content increases. Content is a one-size-fits-all approach to marketing and is applicable in the case of almost every product and is engaging, opposed to traditional adverts which are a turn-off.

Final Verdict
With all the noise that thousands of websites are making online, your tune should mesmerize and capture, then enrapture and encourage, and convincingly score. Does that overwhelm you? Certainly, does. Because producing great content is not easy. That’s why BrandMommy strives to produce awesome content for everything and everyone. Join us and Stay tuned to learn more marketing moves like these.

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Posted in Influencer Marketing

How Influencer Marketing Can Help Your BRAND?

Influencer marketing, as the name depicts aptly, is the smart strategy of marketing your brand’s intention via impactful individuals. Basically influencer marketing happens when you market your products and services by looking for, identifying, and engaging with influencers, who are the new generation brand up lifters. There’s a rising trend of brands making use of influencer marketing simply because of the quick and powerful results it generates. When you engage with influencers they raise awareness and encourage action among the audience in their network. Your online presence gets amplified, and you even encounter astonishing results.

Let’s talk about why Influencer marketing is getting so much hype in today’s marketing industry and how your brand can scoop up some of its glory.

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Influencer marketing is gaining a lot of traction because of the following:
5 KEY ADVANTAGES THAT YOUR BRAND SHOULD BE AWARE ABOUT

BUILDING GOODWILL AND TRUST
People value influencers for their authenticity, as their endorsement matters to them and this shall help your brand increase its human element and goodwill on the wider market base. It’s the impact of the influencer that allows their fan base to trust your product. At times, people trust recommendations from third-party sources even more than the brand itself. And with the help of the right influencer you can have a good rapport among people making it easy for you to propagate your brand and products.

BUILDING BRAND AWARENESS
The main reason your brand should focus on influencer marketing is that, it is an effective way by which you can reach a wider audience. You can use an influencer’s extensive social reach and fan base to promote your product and generate brand awareness without being directly involved in its promotion.

HUMOUNGOUS INCREASE IN SALES
Influencer marketing
plays on the psyche of people wanting to follow impactful individuals. So let’s say that you pay a social media celebrity to tweet about your restaurant, you can expect at least twenty percent of his/ her native fans flooding your restaurant in respect of the viral effect created by the celebrity talking about your brand. Thus when you market your product via an organic influencer it pays off exponentially.

BUILDING BRAND LOYALTY
Social Media Influencers
are the new celebrities of the age of Internet. One easy way for your brand to take off to a new destination is letting those talk about you, whom others talk about! For instance if you try to pitch your brand directly to the customers, chances are less likely for people to trust you because you are new to them, but think of a scenario where an individual who has already captured the attention space of many saying positive things about your brand or your product, well this sounds like a deal! Thus when an influencer tweets, posts or mentions you a few times or more, it automatically creates a domino effect on the people who are already following them and hence creating a loyal customer base for you.

QUICK AND IMPULSIVE RESULTS
The thing that lands on the alternate dimension that the internet is, it can get big really quick and at the same time its stays here forever. The outbreak of internet has enabled the reach of communication on a mass platform. You take your word out from the right mouth and it explodes to masses with just one click. And when your words reach at a good hike, the results can be observed with the impulse reactions.


WHY BRANDMOMMY?
How fascinating it all sounds! Having an amplified audience, generating impulsive leads, creating viral business effect, but every activity requires a well-structured strategy. Brand mommy performs where effective results are desired. Embedding a range of the best influencers over social media, we provide best influencer outreach programs to enable your brand achieve desired objectives. To highlight your brand over the shining social media, connect with us!

Posted in Video Marketing

Video as the key to content strategy on Facebook

Last week on Wednesday, Facebook announced its plans to make amendments to its news feed algorithms so that it will more preferably promote content posted by friends and family rather than the publishers. The company said that the content posted by the publishers will less prominently appear on the news feed, resulting in ‘significantly less traffic’ for them. Inevitably, a matter of concern for publishers and content marketers.

Looking upon the Facebook share data and trends over last year, a baseline is established to review future numbers and upcoming trends.

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On reviewing 25M of Facebook post, published by 10,000 publishers. Results were really surprising and would make marketers to rethink their strategy.

There has been a small increase in average shares of posts by the top 10,000 publishers. The relevance of referral traffic can be seen in research from parse.ly, a digital publishing analytics company, it shows more than 40 percent of referral traffic to news sites comes from Facebook. Referral links are clearly less in trend, lower share per post over time. Photo posts were doing well till January but there has been a significant fall in the average shares per post over the last 5 months.

Video format is driving significantly higher shares on Facebook. There has been an exponential growth in the average shares per video post. Average shares have doubled since last august resulting in the doubled output. This may be due to Facebook’s focus on videos and auto playing feature. This makes a clear cut statement of how well video posts are working on Facebook.

“We’re in early stages of the growth of video content on the Facebook platform and it’s obvious that Facebook is giving video a boost through its algorithm. Now it’s time to take advantage and leverage to its potential” says Julia bramble, a Facebook adviser and expert.

Ian Cleary, CEO of Razorsocial believes that we are still in the early days of video growth.

Video is a profoundly important format of content because of the brisk connection it builds with the viewer. Video can be considered as the best of practices to educate, inspire, challenge or entertain. However, its virality doesn’t provide any indication towards skipping one of the major aspects of offering an outstanding content which is the major source to curate the apt connect with the audience.

If you’re looking to increase Facebook traffic, or at least to maintain shares after the forthcoming changes, the research data indicates you need to work upon video content. Top publishers have already increasing their Facebook output. What is your video strategy?

Posted in PR & Advocacy

Why start-ups need PR agencies

When you are working on your start-up, there are never ending confusions and doubts regarding a lot of affairs. And among them, the most common question is ‘does my start-up need to hire a PR Firm’
When you will Google this, you are going to get a mix bag of responses, mostly would be ending with ‘no’.
You will even think that hiring a Public Relations on a former footing will be a complete waste of resources. Moreover a prevailing dilemma could be “why to entrust a third party for your start-up’s reputation when your concepts of self- sufficiency stand reigning in your functionality”.

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Well it’s high time to break this myth.

As start-ups are booming in the market, the competition has raised to another level.  And if you are thinking to handle a business with no professional PR management, it’s doubtful that you will have a long lasting grip in the key markets and key industries because at some point of time professional intervention is required.

The importance of professional PR for start-ups:- The B.O.A.T principle
This principle lays out four key areas where a start-up need help of PR companies:-

  • Establishing BRAND presence
    For a start-up in this competitive economy , it is a very difficult task to establish your own presence across social media and the key demographics .It can also be hard for your start-up to establish a power and dominance in a specific industry without the help of a professional public representative.
    When you hire a PR agency, the agency with their rigorous social media campaigns, their vast networks in media helps you to propagate your voice and come out as a strong and influential brand.
  • OPTIMIZATION of organic and inorganic marketing
    When you are promoting your brand on various platforms, it seems easy to market via the paid options but it takes an expert to make sure that these advertisements are reaching the right audience. A PR agency makes sure that with the right blend of organic (i.e. natural/ non paid growth) and inorganic ( growth via paid advertisement) your messages reach as may ears as possible without spending even a single extra buck.
  • Generating Product AWARENESS
    The biggest hurdle your start-up can face is to increase sale after reaching a particular number. This is usually the reason of public being unaware of your product. PR agencies work with the moto of generating product awareness and this job does not stop till the market reach a saturation point.
  • Saving TIME
    Every start-up initially starts off with a small team and this team is usually product driven. Now everything comes down to a single question “would you rather be spending your time developing your product and running a company or spend time managing your Facebook account?”

Why BRAND MOMMY?

We at Brand Mommy understand a start-ups concern. With our vast networks, more than capable teams and expert public representatives, we offer start-ups a value for deal and focus upon representing and marketing you in such a manner that it grabs everyone’s eye balls and establishes your voice in the most competitive environments.